About Derek

You have heard of superstar business gurus who seem to have led a charmed life, having success after success from their twenties and through the whole of their lives. They have lots to share from their experience and rightly so.

Derek Mills did things differently; he was a failure for most of his business career but discovered a way that turned the whole of his life and business around. This is what makes his story so compelling. Derek is the everyman who became an international business guru and bestselling author through the development of unique guiding principles. He did it from a standing start without any of the corporate attachments that those other business gurus had all of their lives.

In the past a good product or service, with a good management team along with their goals and objectives, was sufficient to ensure success. But in today’s aggressive and unforgiving world, they are no longer enough on their own. Business growth has become key to success and goals alone will not achieve this. Successful brands recognise that the missing-link is the Daily Standards they operate by and it’s this that gives them the success they strive to achieve.

Born the son of Jamaican immigrants, Derek’s corporate success has seen him travel the world and inspire businesses to introduce DailyStandards® into their culture and processes.

Within three years, Derek had transformed his life and career, earned his first million, and moved up to the top 1% of the top 1% of financial advisors worldwide.

He did all this simply by setting new Daily Standards for himself, which happened in a flash of inspiration, thanks to a chance remark from a security guard that day. This was a wake-up call to Derek, causing him to take drastic action shifting his approach and principles. Derek proved his new guiding principles, transforming his business results and his customer retention model. He has spent the last 2 decades obtaining and attracting HNWC with a near perfect persistency rate over the last 13 years. He wrote about this transformation in his first book, the bestselling 10-Second Philosophy®, which was also a bestselling book in financial services. From this place first SME’s and then corporates reached out to him to share his unique guiding principles.

Derek’s story and his guiding principles have become a metaphor for the ultimate turnaround story. Derek specialises in showing corporates and other organisations how to implement similar principles within their businesses.

Derek is an internationally acclaimed speaker, best-selling author, wealth manager, coach and mentor. He runs a Senior Partner Practice at one of the UK’s premier FTSE100 companies and has spent the past 12 years coaching and guiding millionaires and multi-millionaires to grow their wealth. He belongs to the Million Dollar Round Table for financial professionals, and is a fellow of The British-American Project, the Professional Speaking Association, and The Duke of Edinburgh’s International Award. He is also a member of the Evolutionary Business Council (EBC), is a former member of the Advisory Board at Birmingham Symphony Hall and an expert in the inspirational film ‘The Keeper of the Keys’ alongside Men Are from Mars, Women are from Venus author Dr John Gray Ph.D. Derek has worked with the Professional Football Association (PFA) and famously coached the chief scout for Leicester City Football Club, the year before their mind blowing, historical, against the odds 2015/2016 Premier League win.

Derek is an Expert in Authentic Leadership & Authentic Sales . He utilises the philosophy and practices of Daily Standards to Coach and as a Professional Speaker globally.


I had heard about Derek’s book and theory of setting standards… I would urge anyone who is unsure, to listen to Derek’s message and spend any time with him you can, he is enlightening and has an amazing presence – you will be intoxicated and you will change your life – for the better!

Julie Waters, Business Development Manager, St, James’s Place Wealth Management


Because of his own experience, Derek now sets the standard for teaching people how to find their purpose in life, develop a passion for what they want to do and take action towards making their passions a reality.

Lisa Ryan, President at National Speakers Association, Ohio, USA


Derek’s work so far has focused on personal development and wealth mastery but his wider team of experts now offers DailyStandards® transformations in all of the key areas of work and life.